Q: What is "sponsorship" and how can my organization get started with this type of support?
A: Sponsorship is a funding arrangement where one party (usually a corporation or business) pays, in part or entirely, for the project or event of another party (in this case, a nonprofit organization) and receives wide acknowledgment and visibility in return.
One way to begin finding grantmakers interested in sponsorships is by using the Foundation Directory Online. A quick search in the Professional version for "sponsorships" in Types of Support yields nearly 700 results. Foundation Directory Online Professional is available for free use at the Foundation Center-San Francisco and all California Cooperating Collections.
Learn more about getting started with sponsorships by reading an excerpt [PDF] from the book Made Possible By (available in our lending library). Written by Patricia Martin, this step-by-step guide shows you how to identify potential partners and negotiate terms. To learn more, register for "Introduction to Corporate Giving" a free training discussing the world of corporate support for nonprofit organziations offered at the Foundation Center-San Francisco library and learning center or as a webinar.
The Foundation Center's FAQ "How Can I Find Corporate Sponsorship?" provides additional, helpful links for investigating sponsorship and how to secure them.
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