Blog posts tagged with Marketing & Communications
In the digital age, how can social change brands effectively align organizational strategy with the designed experiences they create, to deliver meaningful value, deepen audience engagement, and achieve greater impact? David Schwartz Founder of Constructive shares how social change organizations can increase their impact by providing strategic brand experiences for their audience.
We all have distinct personalities—some of us are outgoing and whimsical, while others are nerdy and creative. Your nonprofit is no different.
Instagram's visual nature makes it a perfect channel for executive directors to engage with their stakeholders. Aside from having a personal branding strategy, what exactly makes an effective personal brand for a nonprofit leader? It’s about authenticity.
You want to create a compelling video to communicate your organization's great work, but where do you start? Do you need to spend a lot of money on expensive production equipment or software? Should you hire an outside company to do the work for you? Benjamin Packard founder of Retainer Media, answers all these questions and more.
Imagine your good luck: you’re at a holiday party, and find yourself one-on-one with a potential major donor you’ve never had the chance to meet before. Can you quickly and compellingly impress them with what your organization stands for? Storytelling is easy when you’re engaging people who already know what your organization stands for, but getting the essence of your story across in less than a minute can be challenging.
Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load. But if you haven’t done one before, getting started can feel overwhelming.
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.
Multi-channel marketing is essential to raise awareness and ultimately to raise funds. Nonprofits often overlook sponsorship, but marketing professional Michael C. Savino explains why sponsorship should be an ingredient in their mix of media and channels.