Blog posts tagged with Marketing & Communications

Effective Online Organizing: Leveraging Digital Communications to Drive Action

December 17, 2018

As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.

How to setup an email welcome series with new online supporters - hands typing on laptop keyboard

How to Set Up an Email Welcome Series to Engage with New Online Supporters

March 30, 2018

An email welcome series is essential to making a good first impression with new subscribers on your email list. Your welcome series is a unique opportunity to engage someone with your organization's social mission and programs. Your welcome series should open the door wide and set the tone as your supporters learn about how they fit in with your mission.

Designing Br@nd Experiences for Social Impact

Designing Br@nd Experiences for Social Impact

May 30, 2017

In the digital age, how can social change brands effectively align organizational strategy with the designed experiences they create, to deliver meaningful value, deepen audience engagement, and achieve greater impact? David Schwartz Founder of Constructive shares how social change organizations can increase their impact by providing strategic brand experiences for their audience.

3 Ways to Nail Your Elevator Pitch

December 10, 2015

Imagine your good luck: you’re at a holiday party, and find yourself one-on-one with a potential major donor you’ve never had the chance to meet before. Can you quickly and compellingly impress them with what your organization stands for? Storytelling is easy when you’re engaging people who already know what your organization stands for, but getting the essence of your story across in less than a minute can be challenging.