Blog posts tagged with Corporate giving
For more than two decades, I have been helping U.S. nonprofits and corporations create high-profile cause marketing campaigns together, raising millions in the process. The one consistent question I have gotten through the years from almost every nonprofit I have worked with is, “how do I create a successful cause marketing partnership for my nonprofit?”
“NAVIGATING” IS THE RIGHT WORD for entering the world of corporate giving: Imagine steering your philanthropic ship into a dark harbor as a storm comes up. There are shoals you can’t see; there is a lighthouse and a safe harbor up ahead. Go too fast and you risk slamming into rocks; go too slow and you might miss an opportunity to dock in safety.
Here are the keys to developing and deploying a giving platform that drives connectivity to corporate charitable and sponsor dollars.
It seems logical to ask tech companies to fund your technology project. Nearly all of them do philanthropy work, and there’s a good chance that they make or sell something you need. But as it turns out, your chances are slim.
Darian Rodriguez Heyman, former Craigslist Foundation E.D. and author of the newly-released Nonprofit Fundraising 101 joined Foundation Center West to share concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns.
Missed our panel on corporate philanthropy giving trends? Not to worry! We've got it on replay for you with a few interesting points marked for convenient viewing!
We were joined by:
Patty Nation, Director of Global Corporate and Community Engagement for Xilinx, Inc.
Cecily Joseph, Vice President of Corporate Responsibility and Chief Diversity Officer, Symantec Corporation
and Juliana Deans, Manager of Corporate Responsibility, Silicon Valley Community Foundation
for an insider’s look at corporate philanthropy giving trends in Silicon Valley and the Greater Bay Area, particularly focusing on education funding trends.
When you’re pursuing sponsorships, you’ll be talking to a corporate marketer, who will be thinking about how your proposed relationship can support the company’s financial goals. These three questions will give a peek at the marketer's mindset so you can craft an effective ask.