Blog posts tagged with Social media
Whatever you think about Facebook, the platform launched (and continues to improve) a powerful fundraising tool that takes advantage of online networks you have personally, but that you may not have in your organization’s database. Anyone who uses Facebook, even occasionally, has seen these campaigns in their feed. You’ve probably been invited to donate to them on a friend’s behalf on their birthday. Even if you find these fundraisers annoying, they are a powerful way to raise money quickly from new donors and engage new individuals as volunteers and donors.
On March 23, Michele Dilworth, director of Foundation Center West, spoke with Aidan Lukomnik, head of Social Impact North America for Hotwire Global Communications. The event was held in partnership with Development Executives Roundtable (DER), and focused on integrated communications strategies for nonprofits. A recording of the event is available here.
Instagram's visual nature makes it a perfect channel for executive directors to engage with their stakeholders. Aside from having a personal branding strategy, what exactly makes an effective personal brand for a nonprofit leader? It’s about authenticity.
Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load. But if you haven’t done one before, getting started can feel overwhelming.
Donor retention rates declined from 50 percent in 2006 to less than 39 percent in 2013. Smart nonprofits are using a multi-channel approach to keep their donors informed, engaged, and passionate. How can you use social media to keep more first-time donors?