Blog posts from December 2018
Originally published GrantSpace on November 10th, 2017.
By now, you likely have a year-end fundraising campaign plan in place, and your team is busy writing email message copy, designing emails and website lightboxes, picking out photos, setting up new donation pages, and thinking about content for social media. But what happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
During the eight years I’ve been a consultant, I’ve worked mainly with social justice nonprofit organizations with budgets of $5 million or less. These groups typically have one, or if they’re larger, up to three full-time development staff members. They’re stretched thin generating resources to meet their organizations’ immediate needs. Few have time to focus on a long-term fundraising vision or to invest in planned giving, due to limited staff capacities and resources.