6 Best Practices for Engaging Your Donors Year-Round

December 13, 2018

Originally published GrantSpace on November 10th, 2017.

By now, you likely have a year-end fundraising campaign plan in place, and your team is busy writing email message copy, designing emails and website lightboxes, picking out photos, setting up new donation pages, and thinking about content for social media. But what happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.

Planned Giving Success: Strategies to Maximize Donor Gifts

December 6, 2018

During the eight years I’ve been a consultant, I’ve worked mainly with social justice nonprofit organizations with budgets of $5 million or less. These groups typically have one, or if they’re larger, up to three full-time development staff members. They’re stretched thin generating resources to meet their organizations’ immediate needs. Few have time to focus on a long-term fundraising vision or to invest in planned giving, due to limited staff capacities and resources.

Maximize Impact through Board Accountability

November 26, 2018

As a part of a nonprofit board, you have the responsibility to your community to be an effective leader and steward of measurable, sustainable impact. Over the past decade, nonprofits have made remarkable strides in demonstrating impact to their stakeholders. In fact, our ability to effectively evaluate and measure our work has become the standard for success.

How to Really Succeed at Cause Marketing

November 12, 2018

For more than two decades, I have been helping U.S. nonprofits and corporations create high-profile cause marketing campaigns together, raising millions in the process. The one consistent question I have gotten through the years from almost every nonprofit I have worked with is, “how do I create a successful cause marketing partnership for my nonprofit?”